Commercial dog food was first created in 1860 by an electrician named James Spratt. After an aggressive marketing strategy, it quickly took trend, and more and more dog owners were feeding less table scraps and raw foods and started feeding these “dog cakes.” These cakes consisted of a mix of blended wheat, vegetables, beetroot, and “the dried unsalted gelatinous parts of Prairie Beef.” Spratt remained notoriously tight-lipped about his biscuits’ specific meat source throughout his lifetime 🤔
In the early 1900’s, the convenience of the these “cakes” and commercial shelf-stable dog foods took off. By 1956, as more and more companies were able to produce massive quantities by machinery, hard, dry, dog food became the new normal. •
Kibble is NOT what our dog’s were meant to consume. It became extremely CONVENIENT in our ever growing, fast-paced lifestyles. Commercial kibble is formulated to provide the bare minimum daily required nutrients in order to survive. Read that again. Survive. Not THRIVE. •
I’m not judging anyone who feeds kibble. I have to at the moment too because I simply do not have the time anymore to prep their food on top of working full time, taking care of 3 kids, the house, laundry, life, and running this business on the side. Pre-made grinds are too expensive and are formulated to AAFCO requirements, which again, is based on DRY MATTER, not fresh raw foods. •
Make you you READ the ingredients in the kibble, about the company, ask where they source their food (if they won’t tell you, run far, far away!), and ADD REAL WHOLE FOODS! •
Our organic whole food supplements, freeze dried and air dried treats are a CONVENIENT and shelf-stable way to add these things to your pet’s food! •
Don’t just feed your pet. FUEL your pet!
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